BrokerageIndustry News

’16 Minutes’ spoof continues discounter debate

Point2 adds more fuel for compensation discussion

Just when you thought the heated debate over the "60 Minutes" segment on the real estate industry had subsided, a spoof video has stirred the issue of real estate commissions and discount practices to a boil once again. The folks at Point2, a Canadian company that offers online marketing tools and services for the real estate industry, said they created the video to poke fun at the May 13 "60 Minutes" news segment, which highlighted Redfin -- a real estate brokerage company that offers deep discounts to consumers -- and examined the difference in cost and service between so-called discount and traditional business models. The six-minute satirical video, dubbed "16 Minutes," was posted to video-sharing site YouTube.com on Friday and had been viewed nearly 5,000 times as of this morning. A blog post about the "16 Minutes" video at the Inman News Blog surfaced some of the same tensions that flared with the airing of the original "60 Minutes" segment -- some viewers felt the spoof unfairly...