First American Corp.’s Chief Executive Officer Parker S. Kennedy has been named to the board of directors of Specific Media, an Internet advertiser that claims its targeted ads reach 105 million consumers a month.

The title insurance company executive will be “an incredible asset and resource as we position our company for continued growth,” Specific Media Chief Executive Officer Tim Vanderhook said in a press release.

Based in Irvine, Calif., Specific Media claims new customer acquisitions increased by 600 percent in 2006, and that its clients now include 40 percent of Fortune 500 companies.

While traditional Internet advertising relies on Web site content to serve up display ads, Specific Media says its technology targets users instead. The company says it can predict a consumer’s age and gender based on past online viewing habits, detect each user’s location by IP address and target ads to the ZIP code level, and assign scores related to the likelihood of a purchase in more than 3,300 categories.

As a provider of title insurance and information services for real estate companies, First American has amassed a huge database of property records which it makes available to direct marketers. Home improvement contractors, for example, can target prospects based upon property characteristics including the presence of a swimming pool, the year the home was built, lot size, type of roof or date of sale to identify potential construction, maintenance or home-improvement business opportunities.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription