Brian Lund, a resident of Orange County, Calif., has participated in real estate transactions but hadn’t tried the do-it-yourself route until he learned about a company called Iggys House that offers free multiple listing service exposure for sellers in 20 states.

His wife, Pam Tran, read a news article about the service, which was launched in April as a counterpart to BuySide Realty, a company that offers cash rebates to buyers in six states. “We hadn’t done anything by ourselves before.

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