Have you ever stood at Starbucks and asked yourself how they managed to take a 60-cent cup of flavored water and sell it for four dollars?

I have. Usually after I ask myself how real estate decided to devalue itself during the greatest economic upswing in American history.

Tall drip to go

The coffee-shop business is worth dissecting. Like real estate, its core ingredient, coffee, comes from outside sources.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top