Industry News

An awkward moment

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Kass owns the best local pastry spot in my town. He employs only Dutch bakers -- young men with work visas who spend a year under his tutelage then return to Holland and pass the baker's baton to the next crew. When he was younger, Kass came here on his own baker's visa. He decided to stay and pursue an American dream. He took ownership of this bakery four years ago. He immediately gutted the place and remodeled -- new showcases, menus. He took the quality of pastry up 10 notches. With two Starbucks within blocks, he knew he had to differentiate. Now, daily lines form that extend out the front door. On Sundays, musicians are paid $75 to play for patrons. Friday nights, people fill his empty parking lot. Armed with lawn chairs and coffee they carry out from the bakery, people camp out for a while as a projectionist beams a film onto to the side of the Staples building 100 yards away. This place is my second office. I come here for inspiration. Free wireless access allow...