Despite a weak housing market, nearly 47 percent of real estate brokers and agents said they plan to spend more money on marketing and advertising over the next year.
That’s according to a new research report released today on “The State of Real Estate Marketing.” The report from Inman News looks at online advertising and marketing spend habits of real estate professionals, as well as who is spending money offline in print publications.
Search engine keywords remain a popular form of advertising, the report found, with dollar amounts budgeted between zero and $5,000 for the next year.
The report also looks at the use of blogs and social networking sites as marketing tools. Nearly 22 percent of respondents said they had a blog, while an additional 30 percent said they planned to create one this year.
The report examines key questions about real estate advertising and marketing budgets, including:
- Will advertising/marketing spends increase or decrease over the coming year?
- What percentage of advertising/marketing budgets will go towards online services?
- What are the most popular categories (keywords, lead generation, SEO, etc.) of online advertising/marketing?
- How do new channels such as blogs and social networking Web sites impact marketing strategies?
- What types of print publications will draw the most advertising dollars from real estate agents and brokers?
- What types of new technologies will real estate agents and brokers purchase over the coming year?
To purchase a copy of the report, visit this page on Inman.com.