Industry News

Search engine advertising a top choice for real estate

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Despite a weak housing market, nearly 47 percent of real estate brokers and agents said they plan to spend more money on marketing and advertising over the next year. That's according to a new research report released today on "The State of Real Estate Marketing." The report from Inman News looks at online advertising and marketing spend habits of real estate professionals, as well as who is spending money offline in print publications. Search engine keywords remain a popular form of advertising, the report found, with dollar amounts budgeted between zero and $5,000 for the next year. The report also looks at the use of blogs and social networking sites as marketing tools. Nearly 22 percent of respondents said they had a blog, while an additional 30 percent said they planned to create one this year. The report examines key questions about real estate advertising and marketing budgets, including: Will advertising/marketing spends increase or decrease over the coming year? What percent...