SAN FRANCISCO — A new social media application for real estate debuts today, offering real estate agents another place on the Internet to strut their local knowledge.

SpotIt, which comes from a partnership between one of the largest real estate brokerage companies — Coldwell Banker Real Estate — and local data provider OnBoard LLC, enters a crowded space of online offerings that hope to catch user-generated content about local places and happenings.

What’s different is that SpotIt represents the first such venture to partner with a major real estate brand, and the data will eventually be presented to consumers at ColdwellBanker.com.

Coldwell Banker’s 112,000 sales associates will have the chance to “showcase their community knowledge by populating the SpotIt database with ratings of their favorite neighborhoods and area amenities, including restaurants, shopping destinations and movie theaters,” according to an announcement of the debut.

“Once we collect a suitable amount of useful data, we will integrate the insights into our existing neighborhood amenities section on coldwellbanker.com,” said Charlie young, senior vice president of marketing for Coldwell Real Estate LLC.

The companies are unveiling SpotIt during Inman News’ Real Estate Connect conference in San Francisco this week, where some of the industry’s top entrepreneurs and technology innovators are expected to meet.

SpotIt utilizes OnBoard’s nationwide database of local business listings and invites ratings of local amenities from realty agents. OnBoard has been collecting and distributing local data to companies since 2002.

OnBoard CEO Marc Siden said, “Rather than innovate outside the industry, we decided to remain steadfast in our strategy to build solutions for the industry that would allow real estate companies to meet the needs of online buyers and sellers through their own Web sites.”

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription