Industry News

Realogy to put listings on Yahoo! Real Estate

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Realogy Corp., the largest real estate company in the United States, today announced a marketing agreement with Yahoo! Inc. in which it will distribute property listings from its four residential franchise networks to Yahoo!'s real estate site. This latest agreement pertains to listings that appear on the CENTURY 21, Coldwell Banker, ERA and Sotheby's International Realty brand Web sites, and is an extension of Realogy's overall online listings distribution strategy, first announced in March 2007. Sellers will get additional marketing exposure for their properties while enhancing the consumer real estate search experience, according to the announcement. "Our listings distribution initiative aligns effective marketing strategy with online consumer behavior," Alex Perriello, president and CEO of the Realogy Franchise Group, said in a statement. "Eighty percent of all real estate searches begin online, and Yahoo! Real Estate offers powerful search and information tools for consumers. In a...