Realogy Corp., the largest real estate company in the United States, today announced a marketing agreement with Yahoo! Inc. in which it will distribute property listings from its four residential franchise networks to Yahoo!’s real estate site.

This latest agreement pertains to listings that appear on the CENTURY 21, Coldwell Banker, ERA and Sotheby’s International Realty brand Web sites, and is an extension of Realogy’s overall online listings distribution strategy, first announced in March 2007. Sellers will get additional marketing exposure for their properties while enhancing the consumer real estate search experience, according to the announcement.

“Our listings distribution initiative aligns effective marketing strategy with online consumer behavior,” Alex Perriello, president and CEO of the Realogy Franchise Group, said in a statement. “Eighty percent of all real estate searches begin online, and Yahoo! Real Estate offers powerful search and information tools for consumers. In addition to aggregating listings on our respective brand Web sites, we will continue to syndicate our property listings with the most highly trafficked online search engines and the most relevant Web sites used by today’s home buyers and sellers.”

In addition to the Yahoo! agreement, Realogy will also begin distributing listings to a niche real estate properties search site, LakeHomesUSA.com. Through the Realogy listings hosted on Yahoo!, LakeHomesUSA.com and other sites, consumers will be linked to the brand sites where they can learn more about individual properties and the home-buying process, and locate a sales associate.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
New January Connect speakers added: M. Ryan Gorman, Josh Team, Glenn Kelman and more.SEE THE SPEAKERS×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription