Industry News

Coldwell Banker announces international expansion

Master franchise agreement could land business in 23 more countries

Coldwell Banker Real Estate LLC on Monday announced the signing of a master franchise agreement that expands company franchising rights into 23 countries in Central Europe and Eastern Europe. The agreement, with Betna for Real Estate Marketing, allows that company to expand the Coldwell Banker real estate brand to nations including Albania, Algeria, Belarus, Bosnia, Bulgaria, Croatia Cyprus, Estonia, Georgia, Kazakhstan, Latvia, Lithuania, Macedonia, Montenegro, Oman, Russia, Serbia, Slovakia, Slovenia, Turkmenistan, Ukraine, Uzbekistan and Yemen. Betna for Real Estate Marketing, with a headquarters in Egypt, currently operates as Coldwell Banker Middle East and also holds master franchise rights for 12 pan-Arab countries, according to the announcement. Betna for Real Estate marketing is described in this announcement as "a collaboration of partners with a diverse background including experience in banking and investment, property management, and real estate development." ...