Don't forget to ask the customer

The Davison Files

I like ideas — good ones, bad ones, ones that escape me. I’m fascinated by the sparks that fly as ideas light up. I’m blown away by anyone who cultivates ideas, invests in them, tests them and embraces the ones that come from others as tightly as those of their own creation.

There are no bad ideas — just bad attitudes about ideas. Every time I’m proven wrong, every time an idea is rejected, I grow.

Ideas are strung like blinking Christmas lights across the dark eaves of real estate. They twinkle brightly atop an often-unwelcoming façade.