Industry News

Real estate broker’s dilemma

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Brokers, pull up a chair. Let me buy you a cup of coffee. I suspect you find yourself in survival mode. I've spoken with many of you and I know it's rough out there. The receding tide of volume has exposed some pretty nasty stuff. Lopsided splits. Crazy costs. A Frankenstein's Monster of timeworn technologies. A stable of yearlings still in need of training. You've been here before. Remember '91? '81? Sixteen percent mortgage rates and market peaks and valleys. Recession. Conglomeration. You survived it all; it's how you got this far. Odds are that you're going to survive this too, but to do so you can't just wait it out. You are going to have to choose a new path quickly. Only the fittest Indeed you are survivalists. But are you of the fittest? Today, the fittest are defined by those who constantly push innovation. They persistently dare their tacticians. They fixate on differentiating. They are able to hold two opposing viewpoints at the same time. They abandon things that just...