BrokerageIndustry News

An agent’s closer look at Zillow

Can businesses afford to ignore this behemoth?

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

At Real Estate Connect I had a chance to sit down for a one-on-one interview with Rich Barton of Zillow. Love them or hate them, Zillow is now generating about two-thirds as much traffic as Realtor.com. Can your business afford to ignore such a powerful place to advertise for just pennies? A Dec. 14 blog post entitled "Real Estate Horror" on the Sellsius blog shows a picture of Peter Lorre speaking to Frankenstein. The title is "Frankenzillow," and the comment on the bottom reads: "My credit card for security? What about the wrong Zestimates? I guess I can trust you. After all, my listings gave you life." This cartoon illustrates the controversy that still exists in the industry about Zillow. Agents and brokers continue to worry that an Internet real estate company might eventually make them obsolete. What has become exceedingly clear over the last few years is that virtually no one purchases a home from the Web without the services of a Realtor. Like many other Web 2.0 ...