BrokerageIndustry News

Realogy plans new franchise network

Company signs deal for Better Homes and Gardens brand

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Realogy, the largest real estate franchise company in the United States, has added another real estate franchise brand to its already formidable list, today announcing a 50-year licensing agreement with a publishing company to use the Better Homes and Gardens real estate brand. Financial terms of the deal with Meredith Corp. -- a publishing company that owns about 25 subscription magazines, including Better Homes and Gardens, Ladies' Home Journal, Family Circle and Parents -- were not disclosed. Meredith publishes about 200 special-interest publications under about 80 titles, has about 400 books in print, and owns 13 television stations, 40 Web sites and operates the and broadband sites. Meredith had operated its own real estate franchise network under the Better Homes and Gardens brand from 1978-98, when it sold that business to GMAC. Existing Realogy company-owned and franchise brands include Century 21, Coldwell Banker, ERA and Sotheby's International Realty. Re...