Releasing real estate's pheromones

The Davison Files

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Sexy sells.

These days, stimulating the mind and the heart from the advertisement all the way through to the experience is hot, hot, hot. It’s what attracts people to products, what creates loyalty to brands. And it’s building across the luxury spectrum. Hermes, Prada, Ferrari, Burberry are booming while other less sexy brands sit unwanted, like wallflowers at the school dance.

Real estate has pheromones.