Zillow inks another listings deal

Home valuation and real estate marketing site Zillow.com announced another partnership with a real estate brokerage company to send bulk for-sale property listings feeds to be displayed at the Web site.

Zillow’s latest partner is RE/MAX Allegiance, which has more than 40 offices and 1,200 sales associates in Virginia, Maryland and Washington, D.C. The deal shows brokers’ growing appetite for exposure on Zillow and Zillow’s appetite for information about which properties are for sale.

Zillow last month announced its first listings partnership with ERA, which it said would result in about 80,000 property listings being fed to the site each day.

The company did not disclose approximately how many listings would be sent from RE/MAX Allegiance under the new partnership, but said the brokerage company’s listings would be uploaded on a daily basis.

RE/MAX Allegiance’s property listings will be live on Zillow.com later this year when the Web company launches bulk feed capabilities via www.zillowfeeds.com.

“We are always looking for ways to increase exposure of our listings where an interested buyer can immediately get to the listing agent. We owe that to our sellers,” said RE/MAX Allegiance CEO Bob Blount.

Zillow claims to receive an average of 4 million site visitors each month, which has made it an attractive place for real estate brokers to get free exposure for their unsold inventory.

According to a Wednesday count at Zillow.com, the site has more than 240,000 for-sale listings, while about 92,000 properties at the site carry a “Make Me Move” price set by owners. Value estimates, dubbed “Zestimates,” are available for 70 million homes.

Seattle-based Zillow intends to make money by charging advertisers to reach consumers visiting its site. The company last week launched a behavioral ad targeting service that enables large advertisers to target consumers by individual address, by home values, or by certain characteristics such as families with children or families planning to move.

Zillow launched in early 2006 and has raised $87 million in funding.