Zillow inks another listings deal

Home valuation and real estate marketing site Zillow.com announced another partnership with a real estate brokerage company to send bulk for-sale property listings feeds to be displayed at the Web site. Zillow's latest partner is RE/MAX Allegiance, which has more than 40 offices and 1,200 sales associates in Virginia, Maryland and Washington, D.C. The deal shows brokers' growing appetite for exposure on Zillow and Zillow's appetite for information about which properties are for sale. Zillow last month announced its first listings partnership with ERA, which it said would result in about 80,000 property listings being fed to the site each day. The company did not disclose approximately how many listings would be sent from RE/MAX Allegiance under the new partnership, but said the brokerage company's listings would be uploaded on a daily basis. RE/MAX Allegiance's property listings will be live on Zillow.com later this year when the Web company launches bulk feed capabili...