Industry News

Pocket full of Kryptonite

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Faster than a speeding bullet. More powerful than a locomotive. Look up in the sky, it's a bird, it's a plane, no ... it's just a simple twist on an old idea. The Golden Age of Superman During the Golden Age, the supermen and superwomen of real estate performed feats of marvel. Super strength protected consumers from bad deals. Leaping ability allowed them to comb through piles of paperwork in a single bound. Super speed enabled them to handle issues the second they arose. Super vision allowed them to funnel through thousands of listings to locate the perfect home. Super stamina enabled them to work into the wee hours while we, the customer, slept soundly, protected from the devilish details. And all the while, durability prevented slings and arrows from piercing their value. Kryptonite Ten years ago, it found its way into real estate's pocket. It took the form of an online listing. Soon, it shape-shifted into hundreds of new online applications and features -- a protean force that m...