Industry News

Harmon Homes merges with Homes.com

New company aims to capture more eyeballs online

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Dominion Enterprises today announced the merger of two of its flagship businesses, Homes.com and Harmon Homes, into a single real estate marketing company to broaden exposure for its property listings. The new company will retain the name Homes.com, and aims to drive more traffic to its for-sale listings on the Homes.com Web site through Harmon Homes' monthly circulation of more than 2.4 million print publications. As a result of the merger, every real estate advertisement placed in any one of the more than 130 now-rebranded Homes.com free print publications also will be displayed on the Homes.com Web site as a basic listing, according to a press statement. "Integrating Harmon Homes into Homes.com creates a national portal with a neighborhood presence," Jamie Clymer, vice president and general manager of Homes.com, said in a statement. "We have created an easier path for home buyers to use both print and online resources to find the information they need. This uniquely robust user expe...