Real estate hurt by media spin

Part 1 of 2: Negative news scares off clients

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Luxury Connect | Oct. 16-18 | Beverly Hills

(This is Part 1 of a two-part series.)

I am sick and tired of the negative media constantly ranting about how horrible everything is in our business. It’s time for our industry to fight back against these psychic vampires who seek to suck every bit of hope and optimism out of us just to build their circulation.

Newspaper headlines and buzzwords abound, such as: “Two million people will lose their homes in foreclosure in the next two years!” “Subprime Fiasco!” and “Mortgage Meltdown.”