Industry NewsTechnology

Future of real estate blogging

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

NEW YORK -- The medium of blogging may not dramatically transform in the coming years, says founder and publisher Lockhart Steele. And that's a good thing, said Steele, who spoke today during a blogging session at the Real Estate Connect NYC conference. He noted that one blog that he follows "still looks a lot like it did when I started reading it in 1999. We may not be looking at radical change. The medium is fairly well-established." Uniformity in the style of blogs can assist readers, he said. "Once you learn to read one of them you can ... read any of them, once you get the format. I think blogging works because all blogs kind of look the same." Attempting to rethink blog design could lead to more confusion among blog readers, he also said, and he encourages bloggers not to outthink the medium in designing a blog site. Other industry bloggers and real estate technology experts shared their insights during other conference sessions about choosing content, creating online ...