Industry News

Realogy opens

Enables all brokers to publish open house info on one Web site

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Realogy's soon will be a resource for any and all agents and brokers who want to add exposure for their open house information, company executives told Inman News. Later this month, the franchise giant will begin accepting applications from all brokers and agents who want to send bulk open house data feeds to the Web site, which launched in June as a site where buyers could find easy-to-access open house information. The site previously was open only to Realogy-brand brokers, which includes those operating under the Century 21, ERA, Coldwell Banker and Sotheby's International Realty brands. Executives say they quickly learned the site would have more value if brokers from any brands could use it. Alex Perriello, president and CEO of the Realogy Franchise Group, said the company received numerous inquiries from brokers soon after launch who were interested in posting information. While the site aims to offer easy access to open house data and added exposure f...