Industry News

Zillow to get half a million property listings

Inks deals with Prudential California, NCI

Don't miss the real estate event of the summer
Join 4,000 real estate pros at Connect SF, Aug 7‑11, 2017 today announced partnerships with brokerage Prudential California/Nevada/Texas Realty and real estate publisher Network Communications Inc. in which more than 500,000 for-sale home listings will be fed daily to its site. The agreement to feed listings through the Zillow Listings Feed program aims to boost marketing exposure for those properties listed for sale with Prudential CA/NV/TX and NCI, and for NCI's advertisers. According to Zillow, approximately 4 million people visit every month, with 70 percent buying or selling now, or planning to in the next 1-2 years. The Zillow Listings Feed program allows brokerages and other listing publishers to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign for free on When a home shopper requests more information on a Prudential or NCI property listing on, his or her inquiry will be directed back to or NCI's advertiser, respectively. Unde...