Online Real Estate As Media Enterprise

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

New and old online real estate companies in recent years have approached the business as media enterprises, using content and advertising as a business model. What is the outlook for these companies? Can real estate content really work to fetch enough advertising dollars to feed a media enterprise?