Industry News

Redfin real estate blog moves east

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Seattle-based real estate brokerage company Redfin has expanded its Sweet Digs real estate blog network to the East Coast with the launch of Sweet Digs in Greater Boston and the Washington, D.C., metropolitan area. The new blogs will offer local real estate market information online or via a daily e-mail newsletter for Back Bay, Cambridge and Somerville in Boston; and Bethesda, Loudoun County and McLean in the Washington, D.C., and Maryland areas. The company hired nine writers to cover local real estate in the Boston and Washington, D.C., markets. With the addition of the new bloggers, Redfin now boasts 37 bloggers across seven markets, including Seattle, San Francisco, Los Angeles, Orange County and San Diego. The company first launched Sweet Digs in December 2006 in Seattle, and caught controversy in May 2007 when the local multiple listing service, Northwest MLS, said Redfin was violating an MLS rule against advertising other brokers' listings and fined the company...