Major real estate franchise company Realogy Corp. announced today that it will feed hundreds of thousands of property listings from its real estate brands to property valuation and marketing site Zillow.com, expanding an earlier sharing agreement through its ERA brand.
Realogy, which has company-owned and franchise brands including Century 21, Coldwell Banker, ERA and Sotheby’s International Realty, announced that it will feed about 700,000 property listings daily to Zillow. The earlier contract with ERA Real Estate brought about 80,000 for-sale listings to Zillow.
In addition, Realogy also announced it will send its brands’ property listings to Cyberhomes.com, AOL Real Estate and Homescape.com.
Last year, Realogy announced distribution agreements to share online property listings information with Google and real estate search and marketing site Trulia.com.
Alex Perriello, president and CEO of the Realogy Franchise Group, said in a statement, “The expansion of Realogy’s marketing relationship with Zillow to include our other brand networks and company-owned offices was a natural next step in our online listings distribution strategy.”
And Lloyd Frink, Zillow president, stated, “We’ve been working closely with Realogy for the past four months to showcase its ERA brand and drive … exposure of its listings on Zillow and traffic to its agents and local brokers’ Web sites.”
The property information supplied by Realogy will be updated on a daily basis, according to the announcement. Zillow had information on about 997,600 for-sale homes at the site as of Tuesday afternoon, and the site has value estimates for about 80 million U.S. homes. The site relies on real estate agents, brokers and its users to supply for-sale property information.
Zillow officials report that the site receives 4 million to 5 million visitors per month, and Zillow consistently ranks among the top-10 real estate Web sites in monthly reports by metrics company Hitwise.