Industry News

Homescape expands real estate network

Media companies strengthen ties with online sites

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Homescape, an online real estate search and information site operated under a joint venture formed by five media companies, announced today that several Northern California newspapers are joining its real estate network. The expansion follows an announcement earlier this month of a marketing agreement that will bring about 700,000 property listings associated with the real estate brands of brokerage and franchise giant Realogy to Homescape. Five newspapers that are a part of Denver-based MediaNews Group's Inside Bay Area Network of newspapers have already opened real estate channels on Homescape, according to the announcement, and three newspapers are expected to join within the next month. The expansion of MediaNews' online partnerships comes amid some gloomy news -- the company this month offered voluntary buyouts to reduce its staff at 16 daily newspapers it operates in the San Francisco Bay Area, with possible layoffs to follow. Company officials blamed the real estate ...