Industry NewsTechnology gets Prudential listings

Site now has 1.5 million for-sale properties displayed

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Just a few months after launching, HGTV's is steadily adding big-brand partnerships with real estate brokerage heavy hitters. The latest partnership announced today is with Prudential Real Estate Affiliates and will enable FrontDoor to display some 140,000 for-sale properties at its site, which already includes listings from Realogy and Leading Real Estate Companies of the World. Prudential Real Estate President Laurie Keenan made the announcement to brokers and sales agents at the company's annual Sales Convention in New Orleans. "We are very pleased to announce our combined online and offline media alliance with Scripps Networks, which owns both and HGTV," Keenan said. "Though only launched late last year, consumers are increasingly looking to for access to property listings and a wide variety of useful real estate information, and the growth of HGTV's loyal following is impressive." As part of the agr...