Real estate franchise network Prudential Real Estate Affiliates Inc. and media company Homes & Land have announced agreements to distribute property listings information for display at third-party online real estate sites.

Homes & Land, which publishes several print magazines and operates the Web site, which targets affluent home buyers, announced an agreement to feed all of the property listings to real estate marketing and valuation site

And Prudential, which earlier this week announced that it will share about 140,000 property listings with the HGTV-affiliated site, will also supply this feed of its network’s property data to, a real estate search and marketing site that has about 2 million listings.

These are the latest in a series of deals that have brought bulk data feeds of property information to Web sites not affiliated with brokerage companies. Such deals speak loudly about the growth of third-party real estate search and marketing sites, and a growing openness among some brokers to share property listings in an effort to boost sales and draw in new clients.

Major real estate brokerage and franchise company Realogy last month announced plans to expand an earlier data-feed agreement with Zillow to a bulk feed of about 700,000 property listings from its affiliated brands’ offices. Realogy also has announced property information-sharing agreements with Trulia, Google and

In addition to the bulk data feeds, Prudential Real Estate Affiliates announced plans to boost the visibility of its network’s property listings at Trulia by paying for the properties to appear as "Featured Listings" at the site. These featured listings appear in the top three search results when consumers search for homes with matching criteria, and these listings will include Prudential branding, according to the announcement.

Prudential Real Estate had about 2,100 franchise offices and 64,000 sales associates in its franchise network as of Dec. 31.

Earlier this month, Seattle-based Windermere Real Estate reported a similar advertising deal with Trulia to boost the visibility of its listings at the site.

Trulia, founded in 2004 by two Stanford University students while pursuing master’s degrees in business administration, is among the fastest-growing U.S. real estate Web sites — the company reported that 93 of the top-100 largest U.S. real estate brokers now supply property listings information to the site.

A group of online companies in January announced plans to standardize the process for sending property listings information to the range of online real estate sites to simplify the process for brokers and others.


What’s your opinion? Leave your comments below or send a
letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
It's not too late to join us for Connect Now today. Participate in workshops, networking and more.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription