Industry NewsTechnology

Homes & Land, Prudential announce data-sharing deals

More online sites signing up for real estate data feeds

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Real estate franchise network Prudential Real Estate Affiliates Inc. and media company Homes & Land have announced agreements to distribute property listings information for display at third-party online real estate sites. Homes & Land, which publishes several print magazines and operates the Web site, which targets affluent home buyers, announced an agreement to feed all of the property listings to real estate marketing and valuation site And Prudential, which earlier this week announced that it will share about 140,000 property listings with the HGTV-affiliated site, will also supply this feed of its network's property data to, a real estate search and marketing site that has about 2 million listings. These are the latest in a series of deals that have brought bulk data feeds of property information to Web sites not affiliated with brokerage companies. Such deals speak loudly about the growth...