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REmapper brings micro focus to real estate forecasting

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A longtime real estate investor is launching a set of subscription-based research tools that offer market statistics and forecasts at the national and micro level -- down to the size of a Census block -- as well as some free real estate tools at the company's Web site. Eddie Godshalk, the creator of REmapper, based in San Jose, Calif., said the company bases its algorithms on a range of data -- some public and some compiled by other companies -- and is unique in offering frequent updates for local data on job growth and vacancy rates, for example. The likely users of the research will be real estate investors, real estate and mortgage professionals, and consumers, Godshalk said. He has personally bought and sold more than 100 properties, and he has used his own tools in evaluating good markets to buy in. Godshalk said he self-funded REmapper but plans to seek investment capital to grow the company. He said he probably spends about $70,000 a year for real estate data for rea...