Industry NewsTechnology

Detroit-area MLS gets street-level digital imagery

Canadian company plans to gather drive-by images in 11 U.S. metros

A Realtor-owned multiple listing service in Southeast Michigan has contracted with a technology company that provides high-resolution street-level property images. ILookAbout, a real estate technology company based in Ontario, Canada, launched as a virtual tour services company in 2000 and began developing its street-level imagery product, called StreetScape, in 2005. Realcomp II, an MLS with about 12,000 members, has contracted to use the StreetScape imagery for properties in Wayne, Oakland, Macomb, Livingston and St. Clair counties, and will also use the company's photography services for Lapeer, Genesee and Washtenaw counties. ILookAbout walks among giants in capturing street-level imagery. Google's Street View imagery is available in about 30 major metro areas, and Microsoft has Live Search Maps, a street-level imaging product available in the Seattle and San Francisco areas. Real estate search and marketing site Trulia.com this week announced an integration of property...