The other day I came across a plastic house. Not the futuristic World’s Fair variety — this was just an ordinary old house that had been "improved" with a brace of glaring-white vinyl windows, lots of wavy vinyl siding, and some flimsy looking vinyl gutters and downspouts. As icing on the petrochemical cake, it was ringed by a white vinyl picket fence. If there were any termites left in the place, they must have been pretty hungry.
Brand Story by Sarnen Steinbarth