Industry News

In protest of open houses

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I don't hold open houses; I don't believe in them. There, I said it and my secret is out. What kind of Realtor am I? When I first became a Realtor, the manager in my office told me that if I did not change my attitude about open houses I would not do well in real estate. New agents were taught to do anything -- and I really mean anything -- to get business. I held a few "opens" every weekend in those early days, and I hated doing them. Agents in my market complain about hosting open houses. I ask them why they do them. They tell me that their clients demand it. I tell my sellers that I don't do open houses, and I explain why. I let them know that if they expect opens as part of the marketing plan, I am not the best agent for them. Homes occasionally do sell at open houses, but most serious buyers have an agent and buy a home after a private showing. It is in the consumer's best interest to use the services of their own agent rather than buying from the seller's ...