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Prudential feeds Propsmart, Zillow

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Prudential Real Estate Affiliates, a franchise network with about 2,100 offices and 64,000 sales professionals, today announced a distribution agreement to feed about 140,000 property listings to real estate sites Zillow.com and Propsmart.com.

The company earlier this year announced deals to send property listings for display at Trulia.com and HGTV-powered FrontDoor.com, and highlights a trend in major brokerage companies sending listings information for display at third-party real estate sites.

Brokerage and franchise company Realogy in February announced that it would share information for about 700,000 properties for display at the Zillow.com site, for example, and Realogy has also announced similar distribution agreements with Trulia, Google and FrontDoor.com.

Laurie Keenan, president of Prudential Real Estate, said in a statement that Propsmart and Zillow "offer consumers a rich search experience, and now our listings will be a part of that experience."

Propsmart aggregates about 1 million property listings from hundreds of online sources, including private sellers, and Zillow features about 2 million homes for sale. By comparison, National Association of Realtors-affiliated search site Realtor.com features about 4.6 million listings fed by multiple listing services across the country.

Prudential Real Estate is a part of Prudential Financial Inc., a financial services company with about $631 billion in assets under management as of March 31.

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