BrokerageIndustry News

MLSs, brokers eye consumer tools

Mapping, AVMs, market reports becoming the norm

A new report by real estate consulting firm WAV Group suggests that real estate brokers, agents and multiple listing services are embracing technologies that can help them provide consumers with the kind of market information that makes third-party sites like Zillow a hit. The WAV Group offers a big-picture roundup of new technologies and trends among real estate brokers, agents and the vendors who serve them in its 2008 mid-year technology review. The consulting firm, which counts among its clients the National Association of Realtors, real estate technology vendors and some of the largest MLSs in the country, also provides company profiles and contact information in the 170-page report. WAV Group consultants based the report on information gathered from meetings and surveys at the NAR mid-year conference in Washington, D.C., along with the company's ongoing technology reviews. The report looks at new developments in areas including AVM technology, CRM, broker back-off...