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Agents hope same-sex marriages will spark real estate sales

California ruling opens door to new marketing opportunities

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A court ruling that legalizes same-sex marriages in California may not cure the state's housing slump -- but it could drive more real estate transactions. Wellsford Realty, a full-service real estate company in San Diego, Calif., announced a "Pride Promotion" that offers commission rebates to assist newly married same-sex couples to offset wedding-related expenses. In offering the promotion, the brokerage has teamed with a company that provides wedding-planning services. In order to qualify for the rebate, same-sex couples must purchase a single-family home or condo using the services of a Wellsford Realty agent, and the couple can receive up to 33 percent of their agent's commission amount in the form of a cash rebate. April Sands, a spokeswoman for Wellsford Realty, said last week that the promotion hasn't received much response yet, but noted that the marriage ruling is very new. A panel of California Supreme Court judges, in a 4-3 ruling last month, found that...