Rediscovering the American Dream

Perspective: A plan to restore home ownership's glory days

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

Home ownership has enjoyed a well-deserved reputation as a crucial component of the so-called "American Dream." But for many people, home ownership is now perceived more as a nightmare than an essential element of the (admittedly somewhat mythical) "good life" that could be attained in the United States. Whether that negative perception is based on valid fears or little more than irrational overreactions to today’s market correction, it’s nonetheless a paradigm shift that should be of concern to anyone whose livelihood depends on real estate.