BrokerageIndustry News

Getting listings noticed: something old, something new

Some agents haven't grasped importance of photos

SAN FRANCISCO -- Real estate agents and brokers shouldn't underestimate the power of two tools for getting their listings noticed -- the humble digital photo and the mobile phone. That's according to top executives at some of the most popular listings sites, including Realtor.com, Trulia.com, Zillow.com, Cyberhomes.com and FrontDoor.com. While it's well established that multiple photos increase the likelihood that consumers will click on a listing, the message hasn't hit home with some brokers and agents. "'Photo not available' is still a pretty common architectural style" at many listing sites, complained Brian Boero, a partner at 1000Watt Consulting who moderated a panel discussion today at Real Estate Connect San Francisco. "Is there any way we can get agents on the street to include multiple photos, either with a carrot or a stick?" Lorna Borenstein, president of Move Inc., said the carrot remains the best approach. She said Realtor.com's researc...