Getting listings noticed: something old, something new

Some agents haven't grasped importance of photos

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SAN FRANCISCO — Real estate agents and brokers shouldn’t underestimate the power of two tools for getting their listings noticed — the humble digital photo and the mobile phone.

That’s according to top executives at some of the most popular listings sites, including Realtor.com, Trulia.com, Zillow.com, Cyberhomes.com and FrontDoor.com.

While it’s well established that multiple photos increase the likelihood that consumers will click on a listing, the message hasn’t hit home with some brokers and agents.