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Marketing homes is all about images

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Being a tech-savvy, kind-of-geeky real estate agent, people seem surprised that I am not using video for property marketing or for marketing my services. There is some video on my Web sites but not very much. I prefer to use photographs for online marketing. Photography has been around since 1839, and the first picture was produced in 1827. We use a different kind of technology to produce photographs today, but they remain two-dimensional still representations of what the photographer sees as she looks through the viewfinder. Video is newer, more high-tech, and sexier than photography. Videos are a great way of communicating what a property looks like, in detail, but they take more time and money to create than photos do, and it takes longer to view them. If it took the same amount of time and cost to make a video as it does to take property photos, I still see some major drawbacks to using it -- the biggest being the amount of time it takes a home buyer to play a prope...