Editor’s note: Tech Profile is a new Inman News feature that provides details about real estate technology companies.

Company name: Point2 Technologies Inc.

Company headquarters: Saskatoon, Saskatchewan, Canada.

Contact information: phone (888) 955-7900; fax (888) 955-5171; mail 500-3301 8th Street East, Saskatoon SK S7H 5K5, Canada; e-mail info@point2.com.

Number of offices: 2 (Saskatoon and Vancouver, British Columbia, Canada).

Web site: www.point2.com (corporate), www.point2agent.com (real estate solution), www.point2homes.com (consumer search portal).

Company description/overview: Point2 Technologies, a privately held company, develops and markets Web-based e-commerce tools and online marketing software for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of Web site and listing syndication software for real estate professionals, with about 200,000 brokers and agents subscribing to the Point2 Agent platform in 100 countries. Point2’s real estate user base continues to grow at a rate of about 1,200 new members each week. Point2 also owns and operates real estate consumer search portal Point2 Homes.

In the heavy equipment industry, Point2 is a provider of e-commerce services, powers Caterpillar Inc.’s global heavy equipment dealer network, and owns and operates www.usediron.com, an online site for used equipment.

Launch date: 1996.

Current number of employees: 108.

Total funding to date: Not available.

Sources of funding: Private.

Management team: Saul Klein, CEO, Point2 Technologies Inc.; Barry Willick, president; Jason Golding, chief financial officer; Zach Scott, chief technology officer.

Origins of the company: Began in the heavy equipment sector. Entered the real estate segment in 2001.

Web visitor statistics: Not available.

Who are your real estate customers?: Real estate brokers and agents.

Revenue model: In the real estate sector, Point2 sells subscriptions to its Point2 Agent Web site and listing syndication offering; and the company sells advertising at www.point2homes.com.

Profitable?: Yes.

Geographic areas served: Global.

Expansion plans, expansion timeline: Point2’s technology enables the company to target a number of industries in the future. Such plans have not been disclosed at this time.

What is unique about your business model?: Multiple revenue-generating channels.

What’s unique or interesting about your office?: Numerous amenities and a top-notch recreation area. Foosball, Rock Band, billiards, darts, staff pub/gathering place, etc. Unique benefits also include short Fridays (workday ends at 3 p.m.).

Unique office traditions/rituals: Regular social events, fruits for everyone in the afternoons, popcorn machine onsite twice a week.

Company news:
Point2, Local Matters team up on Facebook app
Point2 names RealTown’s Saul Klein as CEO
Point2 Technologies confirms group of resignations
Point2 goes public with Web site usage information
‘Internal MLS’ makes individuals the boss of online property listings

Click here to view more Tech Profile articles.

Information compiled by Lai Saetern, Inman News.


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