Industry News

Social networks: Think outside the real estate box

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

There was a lot of information about social networking at the Inman Real Estate Connect conference last week. Many of us who attended the conference participate in online social networks. Several speakers mentioned LinkedIn, Twitter and Facebook as must-haves for real estate pros. What I find interesting about social networking among real estate pros is that there seems to be a lot of connecting with other real estate pros. There is a whole world outside of the real estate industry. I have found some of it by using TwitterLocal. With TwitterLocal I can put in my ZIP code and connect with twitter users located within a 1-to-20-mile radius. So far none that I have met are Realtors. There are several social networking sites that are built around real estate, and there are real estate Web sites with social networking components built in. I have not been using those sites much because they are not good social networking sites for meeting people in my community. There are too man...