Company name: vFlyer Inc.

Company headquarters: San Francisco.

Number of offices: 2.

Web site:

Contact information: Aaron Sperling, CEO and president, (415) 375-4087,; Oliver Muoto, vice president of business development, (650) 226-3406,

Company description/overview: vFlyer provides marketing tools for real estate agents and brokers to promote for-sale properties. VFlyer automatically syndicates property listings to marketplaces such as Zillow, Trulia, Yahoo Real Estate, Cyberhomes, AOL, Frontdoor, and Backpage, among others. VFlyer also produces a Craigslist-compatible format that is used by thousands of real estate agents. The company also offers single-property Web sites and widgets, or online applications that can be embedded at Web sites.

Launch date: Beta launched in October 2006, with general availability in January 2007.

Current number of employees: 5.

Total funding to date: not available.

Sources of funding: self-funded.

Management team: Aaron Sperling, CEO and president; Oliver Muoto, vice president of business development.

Origins of the company: The founders met in 2001 when Aaron Sperling sold his firm, Application Park, to Epicentric, a company founded by Oliver Muoto.

Web visitor statistics (average unique visitors per month): 125,000.

Who are your customers?: Real estate agents, brokers, virtual assistants.

Revenue model: Monthly and annual subscriptions.

Profitable yet?: Expecting profitability by first-quarter 2009.

Geographic areas served: U.S.-focused.

Expansion plans and timeline: Continually expanding.

What is unique about your business model?: Whereas many Web 2.0 firms have advertising as a main source of revenue, vFlyer is focused on a subscription model.

What’s unique or interesting about your office?: The company shares an office suite with an eclectic group of startups.

Unique office traditions or rituals: Playing Nerf basketball for lunch

Employees’ favorite nearby restaurant: 360 Gourmet Burritos.

News articles:
Craigslist HTML limits could doom flashy listings
VFlyer offers more options for service levels, pricing
Real estate on the go: from GPS to ZipForms
VFlyer launches wireless tools
Widgets hit the real estate wires

Click here to view more Tech Profile articles.

Information provided by Aaron Sperling, vFlyer CEO and president, and compiled by Pooja Kumar, Inman News.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription