Company name: MyNewPlace.

Company headquarters: San Francisco.

Number of offices: One.

Web site:

Company name: MyNewPlace.

Company headquarters: San Francisco.

Number of offices: One.

Web site:

Contact information: 425 Bush St., Suite 200, San Francisco, CA 94108, (800) 689-5388, fax (415) 538-0806. Sales inquiries: Client services for renters: Client services for apartment managers:

Company description/overview:
MyNewPlace provides the multifamily marketing professional with tools to fill vacancies — its Web site is a fast-growing consumer search site for apartment rentals.

Launch date: May 2006.

Current number of employees: 63.

Total funding to date: $20 million.

Sources of funding: Venture capital: Trinity Ventures, Split Rock Partners, Sutter Hill Ventures, Industry investors UDR, Essex Property Trust, Marcus & Millichap, ConAm, The Lane Co., Cowboy Properties.

Management team: John Helm, founder and CEO; Kenneth Cluff, co-founder and vice president of technology; Amanda Cann, vice president of sales; Mark Moran, vice president of marketing and business development; Bobby Niers, director of operations.

Little-known fact about the origins of the company: MyNewPlace was founded by John Helm, the founding CEO of AllApartments/SpringStreet.

One of the first ILSs, AllApartments/SpringStreet became a top apartment rental and relocation site on the Internet before its sale to Homestore in 1999. Homestore, now Move Inc., operates popular real estate for-sale search site

Average unique Web visitors per month: 2 million.

Who are your customers: Multifamily marketing professionals.

Revenue model: Pay per qualified lead and subscription.

Profitable yet? The company does not publicly disclose financial performance.

Geographic areas served: Nationwide.

Expansion plans/timeline: Not available.

What is unique about your business model? MyNewPlace offers a choice between pay per lead or subscription for those companies listing rental properties at the site.

What’s unique or interesting about your office? We’re located one floor up from a Subway sandwich shop — we smell freshly baked bread all day long.

Unique office traditions/rituals: Companywide office luncheons and "The Ugly Christmas Sweater Contest."

Employees’ favorite nearby hangout: The Irish Bank.

News articles:
Zillow, MyNewPlace climb Web rankings
Connect SF2008 – Super Size Search (Inman News premium members only)
Kids, startups, moving a bad mix
MyNewPlace gets $12 million from investors
MyNewPlace for apartment searches

Click here to view more Tech Profile articles.


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