Industry NewsTechnology

Finding ‘best value’ in local markets

Real estate technology brief

ZipRealty, a full-service residential real estate brokerage, announced a new online tool at ZipRealty.com that allows site users to vote on whether a particular listing is a good value. Responding to users' enthusiasm for sites that allow shoppers to rank products or services, ZipRealty's new tool asks its clients to answer "Is this home a good value? Yes or No?" for more than 1.4 million MLS-listed homes in 35 markets posted on the site. After a selection is made, the total votes for the home is shown, including how that particular home ranks compared to other homes in the same area in terms of the number of 'YES' votes. When the home is taken off the market or when the list price of the home is adjusted, the votes for the home are removed and the home is reset on the list of ranked homes in that area. "Whether searching for a home online or speaking with close friends, home buyers are always interested to find out what others may consider to be a good home...