Many real estate professionals look at social media and wonder, "It looks great, but how can I really use it in my business?" Benn Rosales from Agent Genius offers a few possible answers. Rosales shares great ideas about how real estate professionals can utilize social media and traditional marketing, like yard signs and customer giveaways, to enhance their marketing efforts. The comments also have great input on executing ideas like these. Check out these posts at the Agent Genius blog: "Social Media and Real Estate — Twitter my Neighborhood" and "Marry your Social Marketing Efforts."

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