Don't send listings into the void

Part 1: Web analytics hit real estate

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If the debate over whether agents and brokers should send their listings to real estate portals has largely run its course, the question remains: Which sites should you send listings to? And which sites are worthy of pricey listings "enhancements" such as better placement and content?

Firms such as Hitwise and comScore can provide real estate firms with a wealth of intelligence on traffic to their Web sites — and those of their competitors — and help clients optimize search campaigns.