Industry NewsTechnology

Don’t send listings into the void

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Editor's note: In this three-part series, Inman News takes a look at how real estate professionals can use Web analytics tools to optimize their sites, learn more about online visitors, and increase traffic. Click on the following link to read Part 2: "Woopra is in demand," and Part 3: "RE/MAX gets a boost from Google." If the debate over whether agents and brokers should send their listings to real estate portals has largely run its course, the question remains: Which sites should you send listings to? And which sites are worthy of pricey listings "enhancements" such as better placement and content? Firms such as Hitwise and comScore can provide real estate firms with a wealth of intelligence on traffic to their Web sites -- and those of their competitors -- and help clients optimize search campaigns. But there's much tech-savvy real estate professionals can undertake on their own to monitor who's referring traffic to their sites and how it...