Editor’s note: The following post is from Property Portal Watch, a site that offers information about property-search portals around the globe.

When looking at the performance of property portal sites in a market, you often look at a point in time and try to draw some conclusions, or you may look at two adjacent months. However, to really get a feeling for movement in the consumer views of a market, it is more important to look at the movement over a longer period of time.

Based on the Hitwise visits, market-share numbers for the top U.S. residential-property portal sites for August 2007 and July 2008, you can make some interesting observations:

  • Realtor.com has slipped significantly, losing 2.07 percent of visits to property sites, or 22 percent of its traffic
  • Yahoo Real Estate has been a big mover, increasing market share by 1.16 percent
  • Zillow.com and ZipRealty.com also were strong movers
  • Trulia entered the top 10 over the period
  • RealtyTrac decreased significantly over the period, losing 2.67 percent

So what does it mean?

Although Realtor.com continues to be the clear market leader, the site has lost some market share and the challenge will be to continue to drive traffic. Perhaps a stronger focus on SEO is required.

Secondly, Yahoo, Zillow and Trulia are doing the right things in their approach to growing traffic to their sites. It would be interesting to see the frequency of visits during the period to get a feeling for for brand loyalty.

Finally, visits to RealtyTrac have dropped off either due to a decrease in interest in the foreclosure market or, as a result of the the content distribution deals they have done, people are looking at foreclosure market information from realtytrac.com on other sites.

Simon Baker is the creator of Property Portal Watch and is former CEO and managing director for REA Group.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
It's not too late to join us for Connect Now today. Participate in workshops, networking and more.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription