OpinionIndustry News

Real estate search portals, then and now

Perspective: From Property Portal Watch

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Editor's note: The following post is from Property Portal Watch, a site that offers information about property-search portals around the globe. When looking at the performance of property portal sites in a market, you often look at a point in time and try to draw some conclusions, or you may look at two adjacent months. However, to really get a feeling for movement in the consumer views of a market, it is more important to look at the movement over a longer period of time. Based on the Hitwise visits, market-share numbers for the top U.S. residential-property portal sites for August 2007 and July 2008, you can make some interesting observations: Realtor.com has slipped significantly, losing 2.07 percent of visits to property sites, or 22 percent of its trafficYahoo Real Estate has been a big mover, increasing market share by 1.16 percentZillow.com and ZipRealty.com also were strong moversTrulia entered the top 10 over the periodRealtyTrac decreased significantly over the period, losi...