BrokerageIndustry News

Discounting can affect real estate brand

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

For as long as people have been selling things, they have been discounting them. Real estate is by no means immune to this practice. Agents and brokers often offer discounts, either temporarily or permanently, for all kinds of services. Rob Hahn explores what effects discounting can have on both your business and your brand. *** What's your opinion? Leave your comments below or send a letter to the editor. ...