Industry News

Selling to Russian buyers: 10 tips for real estate agents

Perspective: From Global Edge

Editor's note: The original post is from Global Edge, an independent portal aimed at helping overseas estate agents and developers get the most out of the Internet. The Russian buyer has taken on an almost mystical quality. With a growing economy and middle class and with the super-rich willing to splash out up to US$750 million on villas like this one, it's no surprise agents and developers are falling over themselves to tap into the market. However, talk is cheap and many agents have yet to make their first sale to a Russian buyer. To aid those of you who may need help in this area, we asked Russian/American translator Olga Kellen for her tips on selling to Russians. Kellen helps a number of real estate agents in Florida and Panama to target Russians, and is also a keen property investor. Here are her top 10 tips for selling to Russians: 1. It is often much harder than most real estate agents think to find success in the Russian market. Be patient -- it ca...