Industry News

Getting back to business basics

Realtor Notebook

Don't miss the real estate event of the summer
Join 4,000 real estate pros at Connect SF, Aug 7‑11, 2017

It is true. The local real estate market here in the Twin Cities has changed the last two years, as it has changed in most markets nationwide. There are a couple of ways to be successful in today's market. One way is to work harder, and the other is to work smarter. Most of us are working harder. Buyers look at more homes before choosing one, and listings stay on the market longer and require more effort to market. Lower home prices can mean smaller commissions for more work. Working harder than I am now isn't an option for me. I hit that wall where I simply can't do more so I look at ways to work smarter. I won't work with just any buyer. They call me and I say "no" to some of them. I look at how much time I have and I know that I have to spend some of it generating revenue. If I'm showing as many as 50 bank-owned properties in a very low price range to a single buyer, I could be missing out on other business opportunities. It is obvious that my time would have be...