Zillow.com today announced the launch of the Zillow Professional Directory, a free resource for real estate professionals to market their services to consumers interested in buying, selling or conducting home renovations.

Consumers can search for professionals by specialty, business name, city, ZIP code or neighborhood.

To participate in the Directory, professionals simply need to register on Zillow.com, which will automatically prompt them to create a free profile page, and identify their focus areas and expertise. The free profile can be enhanced with photos, links to live listings, personal Web sites or video, and narrative.

According to Zillow, the site logged more than 5.4 million unique visitors in September, a 42 percent increase in traffic from a year ago.

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