Coldwell Banker promotes price reductions

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Inman Connect New York | January 29 - February 1, 2019

Coldwell Banker Real Estate LLC is promoting a sales event during which participating sellers who have listed their homes for sale through a company agent will drop their asking price by up to 10 percent.

Borrowing a page from the marketing plans of home builders and auto dealers, the "10-Day Sales Event" will run from Oct. 10 through Oct. 19.